Where are your flowers from, and when are they cut?

Have you ever stopped to think about the timeline that your wedding flowers face before they end up in your manicured hands on your wedding day? It’s really quite an interesting ride!...and it might explain why so many florists do business the way that they do. Care to take a ride?


Whether you choose roses grown in Mexico, tulips out of Amsterdam, daisies from Washington, or lilies from the coast of California, all your flowers follow a certain route. Growers use regular growing seasons as well as greenhouses to harvest flowers at their best. Most growers at this point are so familiar with their flowers that they’ve cheated Mother Nature and can grow their stock in waves that can be had no matter what time of year you want them. Those flowers are the readily available, standard flowers that you see everywhere…as mentioned…roses, lilies, daisies and more. More unique flowers that may not be used as often, such as lily of the valley, peonies, amaryllis, and hyacinth, don’t have the same year-round schedule. If the flowers you want are rare, you’ll be subject to their regular growing seasons as well as higher prices for their rarity.


Once a flower is cut on the farm, it is taken to the processing plant, gets inspected, is bunched, and is packaged for shipping. Shipping can take a few days depending on the buyers who paid the most to get that wave of flowers…prices at the grower varies too depending on how many wholesalers are buying big numbers of product before it dies in the fields. Delivery also depends on schedules, distances, and truck availability.


Once they arrive at their destination city, the flowers are hauled in to wholesale locations. I personally use two wholesalers local to Salt Lake City, but also know of half a dozen more just in the valley. All of these locations have standing orders of regular flowers that are sold to retail locations and florists on a pretty predictable schedule. The flowers are bought in bulk to keep their prices low and margins high. Some wholesalers also sell to the public, and so have to stock extra flowers for walk-in traffic…the generic as well as some more rare varieties. A good percentage of these products wilt while waiting, hiking prices.


Once the flowers are received in bulk bunches at the retail locations, designers create arrangements that will optimize their use of the flowers they’ve received. Creating about three or four arrangements over and over again also cuts down on work time…which is why you see so many repeats on their shelves. Faster, cheaper, and easier…with a good margin? Now you know how retailers stay in business when they have to pay for coolers, store space, and advertising!


Interesting, right? It's quite a road between the place where they sprout and the bouquet you sniff lovingly on your wedding day. Flowers travel the world, and I love being a step in the voyage.

For more flower fun visit my Florilista website!